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Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame

Friday, March 11, 2016 by Jeff Kim

It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...

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