breaking out of the app user acquisition funding trap with pollen vc

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Breaking Out of The App User Acquisition Funding Trap With Pollen VC

Friday, December 19, 2014 by Martin Macmillan

I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...

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