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How much is Snapchat really worth

Every year Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion company value range, an unusually low percentage which suggests that the target may be over-ambitious. Brand Finance’s CEO David Haigh comments, “'Brand Finance has val...