artisan adds push notifications with embedded support for message testing, optimization, and personalization

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Artisan Adds Push Notifications with Embedded Support for Message Testing, Optimization, and Personalization

Artisan has announced the addition of push notifications with embedded support for message testing, optimization, and personalization as part of its Mobile Experience Management (MEM) platform. Artisan's push notification capabilities use the analytics captured in its MEM platform so developers can deliver different messages to different mobile app user s...