applift new mobile game marketing platform leverages big data for user lifetime value

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AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value

AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...