app user retention sees uptick in us but decline in china

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App User Retention Sees Uptick in US but Decline in China


Saturday, June 13, 2015 by

The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...