app user abandonment numbers drop slightly year to year

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App User Abandonment Numbers Drop Slightly Year to Year

Friday, May 27, 2016 by Stuart Parkerson

Localytics has released its fifth annual app user retention study, which measures app loyalty and abandonment across its user base of 37,000 apps.To conduct the research, Localytics measured the user retention and app abandonment. User retention was defined as the percentage of users who return to an app eleven or more times. User abandonment was defined as the percenta...

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