app discovery increases coming in 2021

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Developer news items we found relating to app discovery increases coming in 2021

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App discovery increases coming in 2021

Thursday, January 7, 2021 by Freeman Lightner

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...

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