amazon appstore survey provides revealing insights into the behaviors that men and women exhibit while playing mobile games

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Amazon Appstore Survey Provides Revealing Insights into the Behaviors that Men and Women Exhibit While Playing Mobile Games

Wednesday, April 30, 2014 by Stuart Parkerson

A recent Amazon Appstore survey was conducted by Harris Poll in late February among over 2,000 U.S. adults, among whom 880 play mobile games on their smartphone or tablet. The survey was conducted to assess the behaviors that men and women exhibit while playing mobile games, and to determine how certain trends in the industry are being shaped by both...

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