adjust hires ville mikkola as head of caaf

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Adjust hires Ville Mikkola as Head of CAAF

Monday, March 23, 2020 by Brittany Hainzinger

Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.  Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...

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