ad revenue reporting extension from adjust

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Ad revenue reporting extension from Adjust

Tuesday, January 21, 2020 by Brittany Hainzinger

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...

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