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Game-On:-How-to-Beat-the-Rising-Cost-of-Acquiring-Mobile-App-Users,-And-a-Little-Football-Too

Game On: How to Beat the Rising Cost of Acquiring Mobile App Users, And a Little Football Too


Thursday, January 30, 2014 by

With Super Bowl just around the corner, I cannot ignore the obvious: marketing costs are on the rise. This is never more apparent than the extreme cost to advertise during the big game, with :30 second TV spots reportedly fetching up to $4 Million. The climbing price to acquire mobile users is no exception. Just last week market analysis firm SuperData...

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