YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK

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YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK

Wednesday, November 20, 2013 by Stuart Parkerson

YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK. New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...

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