Why Major US Sports Franchises Are Embracing Beacon Technology

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Why Major US Sports Franchises Are Embracing Beacon Technology

Wednesday, August 3, 2016 by Stuart Parkerson

A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...

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