New Report Shows iOS Still Leads Android for App Monetization; Android Leads with User Total Engagement

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New Report Shows iOS Still Leads Android for App Monetization Android Leads with User Total Engagement

Thursday, May 22, 2014 by Stuart Parkerson

Swrve has released a new “App Monetization and Engagement” report which details relative rates of retention, engagement and monetization for app users on Android and iOS, using a like-for-like comparison for the month of April.The report reveals that on average iOS users spend 45% more on in-app purchases than those on Android. Users of iOS apps are also 32% m...

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