Localizing Apps: Start Early to Cut Complexity

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Localizing Apps: Start Early to Cut Complexity

The mobile application marketplace is booming – by 2017 Portio Research estimates the number of mobile users will grow to 4.4 billion, half of whom will come from Asia. These numbers are staggering, and also speak to the necessity for localizing apps.Developers understand this need – in a survey of 274 developers conducted at Microsoft BUILD, an annual conference where ...