Leveraging mobile gameplay analytics and user psychology for retention

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Leveraging Mobile Gameplay Analytics and User Psychology For Retention

Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...