Guitar Center unveils in store AI shopping assist

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Guitar Center unveils in-store AI shopping assist

Tuesday, August 5, 2025 by Austin Harris

Now live in locations nationwide, Guitar Center's Rig Advisor is a mobile-based tool that helps customers discover, compare, and explore gear in real time by prioritizing products available at that specific store location. It enhances the in-store experience by giving musicians an easy way to navigate options and make more confident decisions, whether they’re ...

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