Educating Consumers on iBeacons and Other Location Aware Mobile Technology

Educating Consumers on iBeacons and Other Location Aware Mobile Technology news search results

Developer news items we found relating to Educating Consumers on iBeacons and Other Location Aware Mobile Technology

Educating Consumers on iBeacons and Other Location Aware Mobile Technology

Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...