Do advertisers hold the app monetization keys and could the spigot dry up due to false positive ads

Do advertisers hold the app monetization keys and could the spigot dry up due to false positive ads news search results

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Do Advertisers Hold the App Monetization Keys and Could the Spigot Dry Up Due to False Positive Ads

Wednesday, December 18, 2013 by Stuart Parkerson

Ok, I made up the term “false positive ads” that appears in the title of this article, you’ll understand what I mean in a moment. While the big ad money in mobile might be a recent smart device phenomenon, the source of much of that money is coming from long standing, traditional sources: large advertisers selling cars, razor blades, and dish soap, staples of our li...

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