Applift new mobile game marketing platform leverages big data for user lifetime value

Applift new mobile game marketing platform leverages big data for user lifetime value news search results

Developer news items we found relating to Applift new mobile game marketing platform leverages big data for user lifetime value

1 results

---

AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value

Wednesday, February 4, 2015 by Stuart Parkerson

AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...

---