Ad mediation: the questions you should be asking

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Ad Mediation: The questions you should be asking

Tuesday, November 1, 2016 by Dominic Bracher

App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...

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