5 trends that will shape the future of mobile apps

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5 trends that will shape the future of mobile apps

Thursday, January 14, 2021 by Jon Hudson

COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...

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