5 steps for mastering app data collection for user acquisition and reengagement

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5 Steps for Mastering App Data Collection for User Acquisition and Reengagement

Thursday, January 7, 2016 by Diego Meller

User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...

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