2020 app marketing

2020 app marketing news search results

Developer news items we found relating to 2020 app marketing

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How to get user engagement in 2020

Thursday, January 2, 2020 by Scott Tomkins

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...

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