Jude O’Connor

Jude O’Connor

Jude O’Connor serves as Chief Revenue Officer at AdColony, a Digital Turbine company. He is responsible for all Performance, Brand, and Programmatic revenue globally. His 20+ years of leadership experience spans all types of digital advertising revenue creation, including traditional branding and awareness, direct response, and mobile app user acquisition with Fortune 500 brands and the world's largest mobile app developers.
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App Tracking Transparency causes a shift in ad spending

Apps

App Tracking Transparency causes a shift in ad spending


  • Monday, November 8, 2021
  • By Jude O’Connor

After the release of Apple’s App Tracking Transparency, it has caused a shift in ad spending including that the total advertisers spend on iOS has decreased by a third, but Android increased about 10%, and there are indications of a consumer shift to...


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