As Founder and CEO, Jon Jackson provides the vision and leadership behind Mobile Posse's mission to create a revolutionary and trusted mobile channel through the active idle screen. Jon envisioned a proactive mobile delivery channel equally well-suited to the needs of carriers, content providers, and brands. In response, Mobile Posse developed a turnkey mobile delivery platform which activates the phone's idle screen to seamlessly deliver advertising and CRM messages-- while ensuring a superior experience for end users. Advertisers use the platform to deliver full-color, interactive and timely mobile advertising messages to consumers. Carriers rely on the platform to keep their customers informed about wireless products and services, and to enhance the overall customer experience. Through industry-leading consumer engagement rates and proven technological leadership, Mobile Posse is defining the next generation of mobile marketing and mCRM.
Jon brings more than 17 years of strategic, operational, and technical leadership experience to Mobile Posse from recognized companies ranging from a major Internet powerhouse to a television cartoon studio. Prior to forming Mobile Posse, Jon spent over 8 years in a variety of management and technical roles at AOL, as the company brought interactive advertising into existence. Jon was a key member of AOL Mobile, where he was charged with creating the mobile expression for leading AOL products. Jon was also a member of the management team of the AOL Greenhouse, the first Internet incubator. The AOL Greenhouse was instrumental in the launch of top Internet properties like; The Motley Fool, CBS SportsLine, Travelocity, and iVillage. Previously, Jon was the CTO of Frederator, producers of the Emmy-nominated "The Fairly OddParents" and "Chalkzone." A recognized expert in interactive advertising and new product development, Jon has also provided management and technology consulting services to companies like HBO, Viacom, and PRIMEDIA.
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