Matt Barash

Matt Barash

Matt Barash is the Head of Strategy & Business Development at AdColony, where he oversees all global commercial relationships with automated advertising, data and marketing technology partners. He has held leadership positions at Opera, Forbes and News Corp and is based in New York City. 
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Don't sleep on AppAds txt implementation

Monetize

Don't sleep on AppAds txt implementation


  • Thursday, July 11, 2019
  • By Matt Barash

Why waiting to implement app-ads.txt into your code can hurt your revenue stream and further a message to the buy-side of programmatic ads that you don't care about a murky advertising system....


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