Growth Continues in the Enterprise App Market as Activations Rise

Most enterprises are still trying to figure out a long term mobile strategy, however that does not stop them from activating enterprise apps.

Good Technology’s recent report shows that businesses with a more established mobile approach are now focused on deploying the types of apps that can increase employee productivity and encourage collaboration, which are ultimately designed to impact business performance.

Companies providing services to the enterprise app development market have a reason to smile as the Good report shows that custom enterprise app development grew at a 55 percent rate in the final quarter of 2013, with the greatest amount of growth seen in the business intelligence, secure browser and social business app categories.

The report shows that enterprises begin their mobile lifecycle strategy by leveraging mobile apps for fundamental tasks such as email and contacts access, as well as editing capabilities, but are now increasingly looking to develop apps that drive new efficiencies, new workflows and new revenue streams. The report data indicates that companies are moving into this more mature phase by enabling employees to use their mobile devices to complete more complex tasks via mobile apps.

To view the full report, visit the link below.