1APP launches a new way to access apps
Monday, December 05, 2016
1APP has announced general availability of OneOS, the first cloud-based mobile operating system that enables instant access to native mobile apps without the need to download. By rendering an app as a simple weblink, apps can be instantly accessed, embedded, or shared inside any web-connected environment. Existing apps can be uploaded to the 1APP cloud in a process that takes just a few minutes and makes these apps instantly available on any platform including iOS, Android, Windows and more. In addition to enabling instant access to apps, 1APP allows apps to be discovered and used in context during the natural course of a user’s mobile activity, including being delivered and launched inside messaging and social apps, listed in search results or embedded as fully functional apps within other relevant apps.
Whether it’s a messaging app, social network or music streaming service, any mobile app that users spend time in can now embed other relevant apps as a natural part of their users’ interaction. For example, embedding apps that sell concert tickets inside streaming music apps. This enables consumers to engage with more content, make transactions, and access and act upon related services. By moving apps to the cloud, 1APP can take over app features and functionalities including payments, notification and social graph, and migrate these elements towards alternative providers. Enabling features such as direct payments grants platforms the flexibility to choose the best providers for their audience and their business models. In addition, 1APP’s OneOS approach to apps provides better security, no exposure to malware, and no use of device hard drive storage.
1APP was founded on the premise that instant access to apps, delivered wherever and however users want, is the next manifestation of mobile. According to comScore, nearly half of all smartphone users in the US download zero apps per month. Of the apps they do use, smartphone users spend an astonishing 45 percent of their time in a single app, and nearly 75 percent of their total time is spent on just three apps.
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