Has LinkedIn Set the Standard for A/B Testing?

Marketing & Promotion
Posted 10/5/2015 12:04:18 PM by RICHARD HARRIS, Executive Editor

Has LinkedIn Set the Standard for A/B Testing?
In a recent blog post, Nanyu Chen, Senior Applied Research Engineer at LinkedIn, has provided an overview of a new, comprehensive technical paper on the XLNT Platform, LinkedIn's A/B testing platform.

XLNT was built by LinkedIn to help the company make data-driven A/B testing decisions. XLNT was designed to encompass three steps of the testing process: design, deploy and analyze. 

As Chen points out in his blog post, LinkedIn is an organization running hundreds of experiments daily with interactions posing a serious threat to experiment trustworthiness. The company uses XLNT to address its most common concerns and use cases related to interactions between experiments. 

I strongly suggest reading his blog post prior to diving in the technical paper. The paper itself is very in-depth and scholarly in nature and the blog post does a great job setting up the paper’s offerings in a more easy to digest way. But if you’re determined to do so, you can dive right into the paper itself. LinkedIn provides direct, ungated access to the 10 page document.
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Read More http://engineering.linkedin.com/blog...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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