Airpush Offers New Mobile Media Ad Buying Service

Posted 8/10/2015 2:12:09 PM by STUART PARKERSON, Publisher Emeritus

Airpush Offers New Mobile Media Ad Buying Service
Airpush has launched its new Performance Creative Initiative giving mobile app advertisers access to Airpush resources for custom design, media buying, and real-time campaign optimization services.

The new service is facilitated in part through Airpush’s Conversion Optimizer, a new solution that can increase mobile campaign performance. The Conversion Optimizer utilizes advanced learning algorithms to reduce cost per acquisition while simultaneously increasing campaign volume. 

Because the system continues to learn as the campaign progresses, results from Conversion Optimizer continue to increase as well. This means that advertisers using the platform will see consistent metrics improvements that exceed what is possible with manual optimization alone.

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About the author: STUART PARKERSON, Publisher Emeritus

Stuart Parkerson has an extensive background in niche technology publishing.

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