5/1/2014 11:59:29 AM
Aislelabs Used Big Data Analytics and New SDK to Power iBeacon Mobile Marketing Automation
iBeacon, Bluetooth Low Energy, in store mobile marketing, cross platform mobile SDK
App Developer Magazine

Aislelabs Used Big Data Analytics and New SDK to Power iBeacon Mobile Marketing Automation

Stuart Parkerson Stuart Parkerson in Marketing & Promotion Thursday, May 1, 2014

Aislelabs has released its Engage marketing automation platform that allows physical retail locations to target shoppers based on their visits to physical retail stores by connecting shopping patterns and shopping behavior on e-commerce sites with those behaviors inside the stores.

Engage provides analytics quantifying the effect of in-store marketing campaigns in real time. It is a cross platform mobile SDK that integrates with any app owned by the retailer or with third party apps. The SDK utilizes Bluetooth Low Energy (iBeacon), WiFi and GPS based technology to pinpoint the mobile device to a precise indoor location. This enables marketers to engage in location sensitive marketing driven using real-time personalized push notifications. The Aislelabs platform also includes an enterprise grade iBeacon deployment and management platform.

Aislelabs Engage is powered by an intelligent cloud infrastructure, and lets marketers segment their audience based on in-store behavioral information. Campaigns can be created and managed using an online dashboard. Templates are provided for creating rich-media content across mobile platforms. Campaign performance metrics and analytics are available in customizable report formats. Advanced algorithms analyze millions of data points to tailor and customize the campaign to each shopper.

Aislelabs Engage provides APIs to extend existing marketing cloud solutions, including those from Adobe, Oracle, SAP, Marketo, and many other vendors, to physical stores. Aislelabs connects the online and offline marketing efforts, providing an omni-channel engagement platform. Integrations are also available with email marketing and popular CRM software providing a unified shopper profile.

Read more: http://www.prweb.com/releases/2014/04/prweb1180033...

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