5/15/2014 1:25:59 PM
12 Steps to Becoming an Analytics Driven App Developer
app analytics, app marketing, Attribution tools, A/B testing
App Developer Magazine

12 Steps to Becoming an Analytics Driven App Developer

Richard Harris Richard Harris in Marketing & Promotion Thursday, May 15, 2014

Sourcebits, a development firm that has created more than 500 mobile, web, and cloud applications, has created a new report, Six Essential Analytics Your App Needs. The report details the company’s thoughts on how to create a data program that unlocks user insights and helps developers proactively steer their product. As the company says, ” Go beyond gut instincts and start making strategic decisions supported by facts and hard numbers.”

The report provides these six methods to take advantage of analytics:

- Evaluating User Behavior & Demographics
- Providing Financial Insights
- Analyze By Segment and Cohort
- Measure User Acquisition Performance
- Include A/B Testing and Optimization
- Support Direct, Customized User Messaging

Some of the specific topics covered include:

- How to go beyond “spray and pray” event measurements for user behaviors and demographics.

- Attribution tools for analyzing user acquisition and marketing efforts.

- Strategies to manage complicated financial data and deliver accurate reports.

- The benefits of segment and cohort analysis for product development.

- New opportunities for optimization through A/B testing.

- How to create customized user messages, based on data, to increase engagement.

- An overview of the services offered by the 12 analytics providers.

The report also provides 12 specific steps to being a data-driven developer including: always start with questions; collect smart data; provide actionable data to all and more.

Read more: http://www.sourcebits.com/data-driven-mobile-app-d...

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