Marketing & Promotion

Free Report: Mobile Apps Driving $57 billion Digital Content Industry

Wednesday, February 19, 2014

What will be the global trends that will impact the movie, music, technology and gaming industries in 2014? App Annie and IHS Technology have published a new report that shows how evolution of personal and mobile devices continues to redefine how we consume content.

The free report shows rapid growth driven mainly by explosive mobile apps and highlights the following:

Game Apps Drive the Growth in Digital Content Spend

Mobile gaming spend more than doubled over 2013, with growth particularly explosive in Asia. Find out what gaming publishers and platforms are doing to drive such explosive growth and how this is impacting other digital content categories.

Apps Opening Up New Sources of Revenue for the Music Industry

The music industry has gone through massive change over the last couple of decades, but the last year has seen apps redefine how consumers discover, download, stream and pay for music. Consumer spend on music apps was up 77% in 2013 with major players like Spotify, Pandora and Beats Music defining new forms of music distribution that will continue to shake up the industry in 2014.

Hollywood Embraces Apps Both for Marketing and Monetization

Movie studios got savvier with apps in 2013. You’ll find in this report an analysis of how movie studios are now both using apps to broaden their movie audiences and embracing freemium games to monetize those audiences on mobile apps.

Smartphones and Tablets Reshaping the Gaming Industry

Consoles and PCs may dominate digital game spend, but mobile game apps are catching up at a breakneck pace. From 2012 to 2013, annual non-app digital games spend grew less than 5% while mobile game apps grew nearly 200% across the seven countries we analyzed. In response, we saw ranked game app publishers increasingly adopt mobile-first strategies, with others turning more mobile-centric each quarter.

Asia Driving the Disruption With New Forms of Content Distribution

Our report covers trends across seven countries with Japan and South Korea experiencing voluminous digital spend growth thanks to gaming and social messaging platforms. This growth is disrupting the regions, setting the stage for game app domination, new publisher powerhouses, and creative expansion strategies abroad.

To view the full report go to the link below.