Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobile content, delivering a true-to-the-brand mobile shopping experience.
Texas Humor founders, Jay B. Sauceda and Priscilla Sauceda, created Texas Humor after their career tenure in the advertising field. As native Texans, they took their love for everything Texas and created a clothing brand that celebrates the state’s unique characteristics. With the company’s motto of taking care of their “customers in the exact way we’d wish to be taken care of,” Texas Humor noticed a need for an improved mobile experience - one that answered customers’ mobile-first needs and also delivered Texas Humor’s brand content in unique ways.
“We have high engagement rates with our customers and our statistics showed most people were buying our products off of mobile devices,” said Jay B. Sauceda, founder, Texas Humor. “We wanted to provide a mobile app that served as an entirely different experience from our website. With Shopgate, we have been able to continue utilizing our well-known ‘humor’ by marketing our products through targeted push notifications, resulting in even greater customer engagement. As a small company, we didn’t have the means to develop a custom mobile app ourselves. Shopgate has allowed us to generate user-friendly content and target our customers in a way we know they like to shop: on their phones.”
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