Predict the value of the user behind each new app install with RTP

Posted on Thursday, February 22, 2018 by RICHARD HARRIS, Executive Editor

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.

RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model, RTP allows developers to measure user quality and pay accordingly. Its algorithm taps into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. This results in a calculated optimal price based on user quality, empowering sources who generate valuable users by receiving a higher payout, while discouraging the low performing sources.

“MWC gathers the leading mobile industry marketers, making it the ideal platform to showcase our new technology. We’re excited to share how RTP will re-balance the mobile app ecosystem and allow developers to efficiently allocate the UA budget distribution across their various media sources,” said Mariano Saenz, CEO of Winclap.

A recent case study, comparing RTP to CPI for a top m-commerce app, found that RTP helped the developer boost performance in their campaigns resulting in a 15% increment on ROI, 30% increase in savings and an additional 30% increase in In-App Events.

More App Developer News

Tether QVAC SDK Powers AI Across Devices and Platforms

APAC 5G expansion to fuel 347B mobile market by 2030

How AI is causing app litter everywhere

The App Economy Is Thriving

NIKKE 3.5 anniversary update livestream coming soon

New AI tool targets early dementia detection

Jentic launch gives AI agents api access

Experts warn ai-generated health content risks misinterpretation without human oversight

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

AccuWeather Launches ChatGPT Integration for Live Weather Updates

Stop Using Business Jargon: 5 Ways Buzzwords Damage Job Performance

IT spending rises as banks balance legacy and innovation

Tech hiring slumps as Software Developer job postings fall

AI is becoming more widespread in collaboration tools

FCC prohibits new foreign router models citing critical infrastructure risks

ChatGPT Carbon Footprint Matches 1.3 Million Cars Report Finds

Lens Launches MCP Server to Connect AI Coding Assistants with Kubernetes

Accelerating corporate ai investment returns

Enviromates tech startup launches global participation platform

Private Repository Secures the AI-driven Development Boom

UK Fintech Platform Enviromates Connects Projects Brands and Consumers

Env Zero and CloudQuery Announce Merger

How Industrial AI Is Transforming Operations in 2026

AI generated work from managers is damaging trust among employees

Foresight Secures $25M to Bridge Infrastructure Execution Gap