Marketing your app on Snapchat just got a little easier with Tenjin

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
 
“With 188 million unique users on Snapchat every day, it’s more important than ever for marketers to apply high-quality analytics and growth data to their Snapchat advertising campaigns,” said Christopher Farm, CEO of Tenjin. “We are excited to join forces with Snap Inc. as a Mobile Measurement Partner, allowing marketers to optimize their campaigns for maximum ROI by tracking performance at a depth and granularity that is unprecedented in the industry.”
 
Tenjin provides a comprehensive suite of visualization and data intelligence solutions enabling app marketers to track the performance of app install campaigns by retention, revenue, ROI and other metrics on a per-user level. These tools give Snapchat advertisers the real-time data and insights they need to make actionable decisions for optimizing the targeting and creative of their app install campaigns. Tenjin also provides a flexible data warehousing solution that gives marketers a powerful infrastructure to build custom analyses of campaign data.
 
Mobile Measurement Partners are Snapchat-approved platforms that offer dedicated mobile tracking services for mobile app install campaigns. App installs expand on Snap Ads’ traditional 10-second vertical videos by giving users direct access to the app stores. For more details on Snapchat’s marketing services, visit its ad products website.