Make an app promo video to help market your app

Posted on Wednesday, January 30, 2013 by RICHARD HARRIS, Executive Editor

Going from app idea, to development, to marketing are pretty large steps overall. And while you may completely understand your app concept yourself just fine, explaining it to anyone else on the other end of the screen (aka your users) may prove to be difficult. It's standard practice to create instruction screens and how-to guides and embed them, but a more involved and engaging presentation is to create a promotional video. A promotional video to show people how to use my app? YES! You can make your app look like a SUPER APP with a little creativity and patience.

Plus, promotional videos can be used in a variety of places, not just for instructions within your app. You can upload them to youtube and spread them around socially, pass links along to potential users, market with mobile traffic and much more. It's a good thing to do and you need to savvy yourself to the process of what to include and what not to include so it can be as effective and usable as possible. This is an older post about creating promotional videos for your apps but it's just as relevant today as it was when it was written.

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