Overall, online direct institutions, banks and credit unions had results of Android users being more satisfied than with iOS. This comparison resulted in an average 4.0 rating versus 3.1 for iOS users. More app complaints were resulted from iOS users that the apps were not leveraging the latest hardware capabilities.
Being able to bank entirely through our smartphone devices can results in outstanding apps that users can use and as primary ways that businesses can communicate with its customers. The app quality is an important element to how customers are selecting which banks to use. Many of the best apps will deliver user reviews, customer experiences and convenience for the user.
Click here to view the Mobile Banking Satisfaction Study.