Health and fitness apps usage report from Flurry

As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:

- Many fitness and health app users are loyal to their favorite apps, with 96% using only one health and fitness app. Over 75% of active users open their health and fitness app at least two times a week, and more than 25% of users access their fitness apps more than 10 times a week.

- Over the past year, mobile health & fitness apps have grown 9%, with the highest growth coming from studio and fitness content apps (49%). Comparably, nutrition apps have declined in usage by 26%.

- Workout and weight loss apps are hugely popular, accounting for nearly three-fourths of all health and fitness app sessions. This trend can be attributed to wearables like fitness bands, which encourage users to track their weight or exercises daily.

- Fitness app usage correlates with seasonal workout habits. The holiday season marks the lowest activity, followed by a peak in January (after people have made their New Year’s resolutions). Naturally, summer is also a popular time when people are accessing health and fitness apps - app usage is about 24% higher than the yearly average.