Fillr has announced that its mobile Autofill as a Service platform now reaches 100 million monthly active users worldwide. Providing one-click, accurate, and secure autofill for checkout forms, the Fillr Autofill as a Service (FAaaS) platform helps mobile digital commerce businesses take advantage of the exploding growth in mobile commerce, which claims 90 percent of mobile app usage worldwide. The FAaaS platform delivers seamless user checkout experiences, effectively preventing revenue lost from cart abandonment, estimated at $4.6 trillion in 2016 and increasing conversion rates.
“Conversion rates, especially on mobile, are terrible,” said Chris Koch, CEO and co-founder, Fillr. “The industry is striving to quickly catch up with consumers’ mobile-first approach to shopping and demand for a better transaction experience. Fillr built the most intelligent autofill technology to help not only mobile and social businesses, but also digital organizations as a whole to realize digital commerce opportunities. Our live, side-by-side research, shows that when using Fillr, mobile commerce conversions increase at a rate that is 2.2 greater than shoppers who are not using Fillr.”
Fillr’s Intelligent Autofill utilizes more than two thousand form-mapping expressions, resulting in accuracy that is almost twice that of Google and Apple’s autofill. The company’s Advanced Textual Heuristics reads forms as close to human representation as possible, drawn from algorithms developed from analyzing hundreds of thousands of forms.
Fillr works on all forms, from shopping purchase transactions to forms that do not involve payments, including contest submissions, job applications, and subscriptions. In the coming months, the company expects to extend the FAaaS platform to support targeted advertising and transactions on in-message apps. It also is developing new features for voice search and Internet of Things devices, very few of which will have a fully functional qwerty keyboard, making data entry extremely difficult.
Address:
3003 East Chestnut Expy
STE# 575
Springfield, Mo 65802
Phone: 1-844-277-3386
Fax:417-429-2935
E-Mail: contact@appdevelopermagazine.com