Are mobile ads CPMs on the rise

Posted on Tuesday, January 22, 2013 by RICHARD HARRIS, Executive Editor

According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.

The device yielding the highest CPM is the iPad - which attracts large volume advertisers.

The reasons are yet unknown but it's encouraging news for those developers still monetizing using mobile ad networks.

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