AppURL by Quixey What is it

'The idea for deep linking isn’t necessarily new,' agrees Quixey co-founder and CEO Tomer Kagan. 'Twitter has their cards,'he says, referring to Twitter's push to have developers publish additional HTML on their webpages in order to create more media-rich tweets. 'And other companies have their own proprietary schemes. But we're saying that not every company should redevelop their own way of doing this. There should be a universal way of doing this - a universal initiative that everyone gets behind that doesn’t benefit one person over the other.'