AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.
Active Fraud Insights 2.0 is part of their Active Fraud Suite and is now available. Since Active Fraud Insights' introduction in 2016, dozens of large marketing teams have been able to identify and stop offending campaigns, networks and even siteIDs before significant damage was done - detecting and addressing tens of millions of dollars in fraud.
The result of close collaboration between AppsFlyer's fraud scientists and app marketers, Active Fraud Insights 2.0 provides marketers with the visual clarity, dynamic filters and proprietary insights to quickly identify fraud and take corrective action.
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