Accenture forms alliance with Applause to better testing services

Accenture has formed an alliance with Applause to strengthen the capabilities and geographic scope of its own testing services. With an initial focus on digital application testing, the new alliance provides organizations with access to crowdsourcing services as part of their broader testing program, in order to accelerate software releases and ensure more seamless customer experiences.

Software is critical to how companies interact with their customers today, who are increasingly demanding an evolving, personalized experience. This has necessitated the development of new digital testing strategies that are change-ready, able to learn quickly and shift gears as needed, along with a liquid workforce strategy to access to constantly evolving skills, meet burst capacity and cover an expanding number of devices and geographies. Accenture recognizes this and recently formed an alliance with Applause, a leading provider of software testing services with a crowdtesting community of over 250,000 individuals around the world.
 
This alliance will enable the two companies to provide more nimble software testing that is designed around user needs. For example, if half the end users of a product or application are women, ideally half the testers should be women. The ability to test brands’ entire customer experience, both physical and virtual, on a global scale, with testers that demographically match end users, is a significant value for large enterprises. The 60,000 women testers in the Applause crowd can be tapped to effectively test applications for products and services specifically targeted for women.