At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3Ready, the business-enhancing solution that enables service providers to rapidly deploy and evolve highly engaging and content-rich entertainment offerings. 3Ready powers over 28 operator and carmaker services in 51 markets with a total user reach of over 68 million users.
3Ready Automotive allows carmakers to directly engage with their customers by launching their own on-brand content-rich entertainment hub. The superior 3Ready-enabled experience can scale across existing and new car models powered by Android, QNX, Linux, and any browser-based infotainment platform.
3Ready helps carmakers maximize the benefit of drivers’ and passengers’ time spent in the car by aggregating all video streaming, gaming, and productivity services in one place, made available on every screen. By understanding in-car behavior, preferences, and trends, carmakers can learn more about their customers than ever before, heralding a new era in data-driven insights and engagement.
Award-winning 3Ready comes with multiple global and local content providers pre-certified within the platform. This helps OEMs realize efficiencies in time and effort, and launch faster. Recently announced content partners YouTube, Zattoo, and maxdome are part of 3Ready, alongside Germany’s pre-eminent kids’ content provider TOGGO, and others.
To further accelerate rollout and simplify operations for carmakers, 3SS offers the 3Ready solution as a fully managed service. 3SS can deploy the platform, and run and maintain it including content onboarding and operations, as per each OEM's requirements.
"Without content, a screen is just a screen. Now, with 3Ready Automotive, OEMs have the real opportunity to differentiate by offering a branded entertainment hub. This will be an increasingly important factor influencing consumers’ vehicle purchase decisions. Furthermore, automakers can reap meaningful revenue streams. Not only can they monetize their content offering, there’ll be commercial opportunities via third-party advertising, co-marketing, and product placement," commented Felix Walter, Head of Automotive at 3SS.
"We not only provide a future-ready and scalable platform to carmakers; if they choose, we can also manage the content and commercial aspects for them. We’re incredibly excited to welcome CES 2024 visitors to our numerous partner demonstrations across the show, and jointly explore the many possibilities enabled by 3Ready," Walter added.
3SS will offer live, in-car demonstrations of 3Ready in a Google Automotive Services-powered vehicle at CES, and visitors will have the opportunity to experience 3Ready Automotive entertainment directly from the driver's seat.
With 3Ready, TV service operators can launch their super-aggregated products fast evolve them efficiently, and seamlessly scale their cross-platform user experience both in terms of subscriber numbers and devices supported.
"Our widely deployed 3Ready TV entertainment platform will be showcased during the show so that more operators can discover how it can help reduce costs and fast-track rollouts by upgrading and managing a unified experience across both next-generation and legacy devices, all with just one powerful solution," commented Brian Jentz, VP Americas at 3SS.
3Ready is already established as the number one software platform for Android TV-powered operator experiences. But today more and more providers are moving to a cross-device design and development approach. Cost-conscious operators today are keen to breathe new life into their legacy Linux or RDK platforms as well as increase reach with apps for smart TVs and OTT streaming devices such as Roku, Apple TV, and Fire TV, among others. This multifaceted approach is now recognized to reduce development efforts and complexity while enabling faster updates and service innovations.
In addition to enabling speedy building and shipping of features across devices, 3Ready Control Center empowers content curators and marketing teams to improve every step of the customer experience, in real-time, all without the need for any technical expertise.
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