Mobile App Privacy Policy: Do You Have One? What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuelled app economy. However the data collected is a consumer’s personal identity, their behavior, their contact details and perhaps the friends they share content with. So the challenge is to make sure that the exchange, like any other commercial activity, is transparent, fair to both parties and importantly, based on informed consent.Too often consumers are left in the dark about the way companies are making use of their... full story |
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