Vungle announces Dynamic Templates

Video ads are an effective way to drive revenue for a mobile app. But, keeping users happy is equally as important, as the number of active users an app has is directly tied to a developer’s ability to monetize. Low quality, poorly designed video ads that don’t perform have no place in an app but, unfortunately, they are all too common. eCPM suffers if video ads consistently perform poorly, which means that developers will have to show more videos - and potentially interrupt users more—to make the same amount of revenue.

Enter the Vungle’s new Dynamic Templates. The idea for Dynamic Templates was hatched in Vungle Creative Labs (VCL), Vungle's in-house professional services group comprised of artists, motion graphics experts, designers and interactive specialists who use Vungle's proprietary Creative Optimization framework to maximize the success of video ads without compromising the user experience.