URX is launching AppViews to facilitate connections between apps by recommending relevant actions for a user using deep linking. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take.
By providing users with related actions to take in-app, developers can monetize their apps with the platform which URX promotes as providing a more natural, native and non intrusive way of leveraging advertising as a feature of an app.
URX has created an initial UI type for AppViews and there are also SDKs and APIs to create a custom interface. AppViews are now live on over 250 mobile sites and apps that reach over 100 million monthly active users. Developers can get started with AppViews by signing up on the URX dashboard.